Your neighbor ' s son may not be reliable enough ...

You know your business better than anyone else. A web professional should be 100% committed to provide you a cutting edge solution that would bring new business, improve customer satisfaction and enhance the bottom line. An amateur can never match this level of expertise and service.

Less than professional ...

An amateur production extends far beyond the inappropriate use of graphics. Poor navigation, excessive load times, unnecessary or unclear text contribute to a quick exit by a potential client. More importantly, it can permanently damage your companies ' image as a provider of quality goods and services. In short ... a bad website is worse than no website.

A planned website begins with clear objectives ...

What are your objectives? Are you trying to drive walk-in traffic to a brick and mortar store? Are you trying to enhance your business ' s image? Are you trying to gather demographic information about your target market? A planned website must meet your objectives, it is an integral component of your business plan.

Your business changes ...

Websites that are " static " remain unchanged even if your business evolves. Eventually your website looses it relevance to your business.

You cannot be found ...

The Internet is a very competitive environment that requires specific strategies to make sure your efforts are not in vain. How many websites are there in your industry? Why would someone visit your website instead of one of your competitors?